196 Must-Know Hotel Statistics and Travel Trends in Italy for 2025

Discover the most compelling hotel statistics and travel trends in Italy for 2025! Whether you're a traveler planning your next adventure or a professional in the hospitality industry, this comprehensive guide of 196 key statistics and travel trends offers valuable insights into Italy's dynamic hotel scene. Backed by data from 52,092 hotels, 2,704,095 traveler reviews, and 6,710,264 price points, we unveil the patterns and preferences shaping tourism in this remarkable destination.

Hotel and Travel Statistics for Italy

Top Hotel and Travel Statistics for Italy

  • There are 52,092 hotels operating in Italy.
  • The average hotel rating in Italy is 8.48, based on 2,704,095 reviews.
  • Travelers can expect to pay around $160 per night for a hotel in Italy.
  • If you're looking for the best month to visit Italy by rating, it's June with an average rating of 8.59.
  • If you're looking for the cheapest month to visit Italy, it's March with an average price of $140.
  • The least popular month to visit Italy is December, attracting only 3.4% of visitors.
  • The most popular month to visit Italy is August, attracting 13.9% of visitors.
  • Group Travelers are the most satisfied travelers when visiting Italy, rating their stays at 8.61 on average.
  • Friends are the least satisfied travelers when visiting Italy, rating their stays at 8.15 on average.
  • Hotel prices in Italy peak in September, with an average price of $190.

Hotel Availability and Types in Italy

Number of Hotels

  • There are 52,092 hotels in Italy.

Distribution by Star Rating

  • Italy has 1,170 hotels with a 1-star rating, accounting for 2.2% of all hotels.
  • Italy has 1,146 hotels with a 2-star rating, accounting for 2.2% of all hotels.
  • Italy has 13,334 hotels with a 3-star rating, accounting for 25.6% of all hotels.
  • Italy has 8,012 hotels with a 4-star rating, accounting for 15.4% of all hotels.
  • Italy has 2,113 hotels with a 5-star rating, accounting for 4.1% of all hotels.
  • We also have 26,317 hotels with an unknown star rating in Italy, accounting for 50.5% of all hotels.

Hotel Pricing Trends in Italy

Average Prices Over Time

  • The average price of a hotel in Italy is $160 per night.

Average Price by Star Rating

  • The average price of a 1-star hotel in Italy is $142 per night.
  • The average price of a 2-star hotel in Italy is $122 per night.
  • The average price of a 3-star hotel in Italy is $129 per night.
  • The average price of a 4-star hotel in Italy is $196 per night.
  • The average price of a 5-star hotel in Italy is $379 per night.
  • The average price of a hotel in Italy with an unknown star rating is $148 per night.

Hotel Price Distribution

  • There are 518 hotels in Italy priced in the $0-$50 range, accounting for 1.5% of all hotels.
  • There are 12,624 hotels in Italy priced in the $50-$100 range, accounting for 36.8% of all hotels.
  • There are 15,470 hotels in Italy priced in the $100-$200 range, accounting for 45.1% of all hotels.
  • There are 4,808 hotels in Italy priced in the $200-$500 range, accounting for 14.0% of all hotels.
  • There are 666 hotels in Italy priced in the $500-$1000 range, accounting for 1.9% of all hotels.
  • There are 237 hotels in Italy priced in the $1000+ range, accounting for 0.7% of all hotels.

Best Month to Visit by Price

  • The average price of a hotel in Italy in January is $141.
  • The average price of a hotel in Italy in February is $140.
  • The average price of a hotel in Italy in March is $140.
  • The average price of a hotel in Italy in April is $152.
  • The average price of a hotel in Italy in May is $161.
  • The average price of a hotel in Italy in June is $169.
  • The average price of a hotel in Italy in July is $175.
  • The average price of a hotel in Italy in August is $185.
  • The average price of a hotel in Italy in September is $190.
  • The average price of a hotel in Italy in October is $169.
  • The average price of a hotel in Italy in November is $152.
  • The average price of a hotel in Italy in December is $148.

Hotel Ratings and Reviews in Italy

Number of Reviews

  • We've collected 2,704,095 reviews for hotels in Italy.

Review Distribution by Traveler Type

  • There are 138,223 reviews from business travelers in Italy, accounting for 5.1% of all reviews.
  • There are 1,197,503 reviews from couples in Italy, accounting for 44.3% of all reviews.
  • There are 693,084 reviews from families in Italy, accounting for 25.6% of all reviews.
  • There are 55,497 reviews from friends in Italy, accounting for 2.1% of all reviews.
  • There are 251,898 reviews from group travelers in Italy, accounting for 9.3% of all reviews.
  • There are 286,294 reviews from solo travelers in Italy, accounting for 10.6% of all reviews.
  • There are 81,596 reviews from travelers with an unknown type in Italy, accounting for 3.0% of all reviews.

Average Hotel Ratings Over Time

  • The average rating for hotels in Italy in 2025 is 8.78, based on 182 reviews.
  • The average rating for hotels in Italy in 2024 was 8.48, based on 893,425 reviews.
  • The average rating for hotels in Italy in 2023 was 8.49, based on 983,826 reviews.
  • The average rating for hotels in Italy in 2022 was 8.50, based on 718,214 reviews.
  • The average rating for hotels in Italy in 2021 was 8.48, based on 79,036 reviews.
  • The average rating for hotels in Italy in 2020 was 8.53, based on 29,412 reviews.

Average Ratings by Star Rating

  • The average rating for 1-star hotels in Italy is 7.85.
  • The average rating for 2-star hotels in Italy is 7.98.
  • The average rating for 3-star hotels in Italy is 8.34.
  • The average rating for 4-star hotels in Italy is 8.41.
  • The average rating for 5-star hotels in Italy is 8.82.
  • The average rating for hotels in Italy with an unknown star rating is 8.61.

Average Ratings by Traveler Type

  • The average rating for business travelers in Italy is 8.28.
  • The average rating for couples in Italy is 8.48.
  • The average rating for families in Italy is 8.51.
  • The average rating for friends in Italy is 8.15.
  • The average rating for group travelers in Italy is 8.61.
  • The average rating for solo travelers in Italy is 8.56.
  • The average rating for travelers with an unknown type in Italy is 8.48.

Best Months to Visit by Ratings

  • The average rating for hotels in Italy in January is 8.51.
  • The average rating for hotels in Italy in February is 8.57.
  • The average rating for hotels in Italy in March is 8.58.
  • The average rating for hotels in Italy in April is 8.56.
  • The average rating for hotels in Italy in May is 8.56.
  • The average rating for hotels in Italy in June is 8.59.
  • The average rating for hotels in Italy in July is 8.53.
  • The average rating for hotels in Italy in August is 8.46.
  • The average rating for hotels in Italy in September is 8.48.
  • The average rating for hotels in Italy in October is 8.44.
  • The average rating for hotels in Italy in November is 8.48.
  • The average rating for hotels in Italy in December is 8.52.

Seasons in Italy

The seasons in Italy are determined by the percentage of reviews for each month.

Low Season in Italy

  • January (3.6%)
  • February (3.7%)
  • March (4.8%)
  • December (3.4%)

Shoulder Season in Italy

  • April (7.3%)
  • May (9.9%)
  • October (10.4%)
  • November (5.0%)

High Season in Italy

  • June (11.4%)
  • July (13.4%)
  • August (13.9%)
  • September (13.3%)

City Rankings in Italy

  • The city with the most hotels is Rome, with 4,242 hotels.
  • The city with the highest average rating is Cortona, with an average rating of 9.15.
  • The city with the lowest average rating is Bibione, with an average rating of 7.68.
  • The city with the most expensive hotels is Capri, with average prices of $525.
  • The city with the cheapest hotels is Pompei, with average prices of $82.
Alghero
235
8.53
$163.65
Amalfi
143
8.94
$355.02
Assisi
206
8.84
$111.82
Bari
227
8.31
$116.34
Bergamo
125
8.52
$125.23
Bibione
1,039
7.68
$183.36
Bologna
387
7.98
$156.34
Cagliari
199
8.54
$104.70
Caorle
340
8.15
$176.15
Capri
136
9.03
$525.04
Catania
462
8.35
$94.01
Cefalù
181
8.59
$179.44
Como
163
8.41
$253.48
Cortona
155
9.15
$183.34
Florence
1,343
8.29
$183.43
Gallipoli
205
8.60
$119.82
Genoa
132
8.14
$101.11
Imperia
122
8.41
$126.98
Ischia
313
8.71
$173.26
La Spezia
175
8.40
$112.22
Lecce
246
8.67
$123.56
Lido Di Jesolo
231
8.31
$180.77
Lignano Sabbiadoro
228
7.94
$144.26
Livigno
128
8.70
$261.42
Lucca
235
8.91
$140.30
Massa Lubrense
167
8.63
$362.44
Matera
181
9.06
$136.84
Milan
1,780
7.78
$192.37
Naples
1,591
8.31
$113.27
Noto
199
8.95
$158.23
Olbia
157
8.12
$142.98
Ostuni
290
8.81
$264.50
Otranto
198
8.74
$133.96
Palermo
564
8.43
$105.40
Perugia
121
8.61
$132.73
Pisa
165
7.96
$106.28
Pompei
130
8.69
$82.50
Riccione
201
8.57
$131.77
Rimini
560
7.96
$133.31
Riva Del Garda
144
8.87
$158.94
Rome
4,242
8.15
$191.66
Salerno
286
8.41
$109.36
Sanremo
122
7.92
$133.69
Siena
192
8.73
$136.67
Sirmione
165
8.30
$144.56
Sorrento
372
8.92
$236.36
Syracuse
442
8.46
$130.47
Taormina
213
8.66
$243.12
Trapani
169
8.75
$119.82
Trieste
160
8.44
$193.97
Tropea
155
8.92
$145.49
Turin
323
8.20
$120.79
Venice
1,287
8.24
$205.08
Verona
454
8.63
$150.95
Vieste
131
8.62
$159.18

Hotel and Travel Statistics for Hotels under $50 in Italy

Top Hotel and Travel Statistics for Hotels under $50 in Italy

  • There are 103 Hotels under $50 operating in Italy.
  • The average rating for Hotels under $50 in Italy is 7.62, based on 3,772 reviews.
  • Travelers can expect to pay around $45 per night for a Hotel under $50 in Italy.
  • If you're looking for the best month to book a Hotel under $50 in Italy by rating, it's May, with an average rating of 8.02.
  • If you're looking for the cheapest month to book a Hotel under $50 in Italy, it's February, with an average price of $40.
  • The least popular month to book a Hotel under $50 in Italy is December, attracting only 3.1% of visitors.
  • The most popular month to book a Hotel under $50 in Italy is August, attracting 13.8% of visitors.
  • Solo Travelers are the most satisfied travelers when visiting Hotels under $50 in Italy, rating their stays at 8.03 on average.
  • Friends are the least satisfied travelers when visiting Hotels under $50 in Italy, rating their stays at 6.73 on average.
  • Hotel under $50 prices in Italy peak in August, with an average price of $65.

Availability and Types of Hotels under $50 in Italy

Number of Hotels under $50

  • There are 103 Hotels under $50 in Italy.

Star Rating Distribution for Hotels under $50

  • There are 4 Hotels under $50 in Italy with a 1-star rating, accounting for 3.9% of all Hotels under $50.
  • There are 18 Hotels under $50 in Italy with a 2-star rating, accounting for 17.5% of all Hotels under $50.
  • There are 66 Hotels under $50 in Italy with a 3-star rating, accounting for 64.1% of all Hotels under $50.
  • There are 5 Hotels under $50 in Italy with a 4-star rating, accounting for 4.9% of all Hotels under $50.
  • There are 10 Hotels under $50 in Italy with an unknown star rating, accounting for 9.7% of all Hotels under $50.

Pricing Trends for Hotels under $50 in Italy

Average Price Over Time for Hotels under $50

  • The average price for Hotels under $50 in Italy is $45.

Average Price by Star Rating for Hotels under $50

  • The average price for 1-star Hotels under $50 in Italy is $43.
  • The average price for 2-star Hotels under $50 in Italy is $44.
  • The average price for 3-star Hotels under $50 in Italy is $44.
  • The average price for 4-star Hotels under $50 in Italy is $44.
  • The average price for Hotels under $50 with an unknown star rating in Italy is $45.

Price Distribution for Hotels under $50

  • There are 87 Hotels under $50 in Italy priced in the $0-$50 range, accounting for 96.7% of all Hotels under $50.
  • There are 2 Hotels under $50 in Italy priced in the $50-$100 range, accounting for 2.2% of all Hotels under $50.
  • There are 1 Hotels under $50 in Italy priced in the $100-$200 range, accounting for 1.1% of all Hotels under $50.

Best Month to Stay at a Hotel under $50 Based on Price

  • The average price for Hotels under $50 in Italy in January is $43.
  • The average price for Hotels under $50 in Italy in February is $40.
  • The average price for Hotels under $50 in Italy in March is $44.
  • The average price for Hotels under $50 in Italy in April is $46.
  • The average price for Hotels under $50 in Italy in May is $44.
  • The average price for Hotels under $50 in Italy in June is $47.
  • The average price for Hotels under $50 in Italy in July is $55.
  • The average price for Hotels under $50 in Italy in August is $65.
  • The average price for Hotels under $50 in Italy in September is $51.
  • The average price for Hotels under $50 in Italy in October is $45.
  • The average price for Hotels under $50 in Italy in November is $44.
  • The average price for Hotels under $50 in Italy in December is $43.

Ratings and Reviews for Hotels under $50 in Italy

Number of Reviews for Hotels under $50

  • We've collected 3,772 reviews for Hotels under $50 in Italy.

Review Distribution for Hotels under $50

  • There are 211 reviews for Hotels under $50 from business travelers in Italy, accounting for 5.6% of all reviews.
  • There are 1,438 reviews for Hotels under $50 from couples in Italy, accounting for 38.1% of all reviews.
  • There are 952 reviews for Hotels under $50 from families in Italy, accounting for 25.2% of all reviews.
  • There are 121 reviews for Hotels under $50 from friends in Italy, accounting for 3.2% of all reviews.
  • There are 377 reviews for Hotels under $50 from group travelers in Italy, accounting for 10.0% of all reviews.
  • There are 651 reviews for Hotels under $50 from solo travelers in Italy, accounting for 17.3% of all reviews.
  • There are 22 reviews for Hotels under $50 from travelers with an unknown type in Italy, accounting for 0.6% of all reviews.

Average Rating Over Time for Hotels under $50

  • The average rating for Hotels under $50 in Italy in 2024 was 7.42, based on 1,401 reviews.
  • The average rating for Hotels under $50 in Italy in 2023 was 7.76, based on 1,373 reviews.
  • The average rating for Hotels under $50 in Italy in 2022 was 8.00, based on 842 reviews.
  • The average rating for Hotels under $50 in Italy in 2021 was 7.39, based on 127 reviews.
  • The average rating for Hotels under $50 in Italy in 2020 was 7.39, based on 29 reviews.

Average Rating by Star Rating for Hotels under $50

  • The average rating for 1-star Hotels under $50 in Italy is 6.54.
  • The average rating for 2-star Hotels under $50 in Italy is 7.99.
  • The average rating for 3-star Hotels under $50 in Italy is 7.65.
  • The average rating for 4-star Hotels under $50 in Italy is 7.01.
  • The average rating for Hotels under $50 with an unknown star rating in Italy is 7.77.

Average Rating by Traveler Type for Hotels under $50

  • The average rating of Hotels under $50 from business travelers in Italy is 7.38.
  • The average rating of Hotels under $50 from couples in Italy is 7.82.
  • The average rating of Hotels under $50 from families in Italy is 7.37.
  • The average rating of Hotels under $50 from friends in Italy is 6.73.
  • The average rating of Hotels under $50 from group travelers in Italy is 7.95.
  • The average rating of Hotels under $50 from solo travelers in Italy is 8.03.
  • The average rating of Hotels under $50 from travelers with an unknown type in Italy is 7.60.

Best Month to Stay at a Hotel under $50 by Rating

  • The average rating for Hotel under $50 in Italy in January is 7.37.
  • The average rating for Hotel under $50 in Italy in February is 7.78.
  • The average rating for Hotel under $50 in Italy in March is 7.47.
  • The average rating for Hotel under $50 in Italy in April is 7.98.
  • The average rating for Hotel under $50 in Italy in May is 8.02.
  • The average rating for Hotel under $50 in Italy in June is 7.92.
  • The average rating for Hotel under $50 in Italy in July is 7.67.
  • The average rating for Hotel under $50 in Italy in August is 7.10.
  • The average rating for Hotel under $50 in Italy in September is 7.76.
  • The average rating for Hotel under $50 in Italy in October is 7.48.
  • The average rating for Hotel under $50 in Italy in November is 7.36.
  • The average rating for Hotel under $50 in Italy in December is 7.96.

Seasons for Hotels under $50 in Italy

The seasons in Italy are determined by the percentage of reviews for Hotels under $50 in each month.

Low Season for Hotels under $50 in Italy

  • January (3.5%)
  • February (3.8%)
  • November (4.3%)
  • December (3.1%)

Shoulder Season for Hotels under $50 in Italy

  • March (4.5%)
  • April (8.6%)
  • May (10.6%)
  • October (9.9%)

High Season for Hotels under $50 in Italy

  • June (12.0%)
  • July (13.6%)
  • August (13.8%)
  • September (12.3%)

Hotels under $50 City Rankings in Italy

  • The city with the most Hotels under $50 is Rimini, with 33 Hotels under $50.
  • The city with the highest average rating for Hotels under $50 is Rimini, with an average rating of 7.63.
  • The city with the lowest average rating for Hotels under $50 is Rimini, with an average rating of 7.63.
  • The city with the most expensive Hotels under $50 is Rimini, with average prices of $46.
  • The city with the cheapest Hotels under $50 is Rimini, with average prices of $46.
Rimini
33
7.63
$46.09