109 Must-Know Hotel Statistics and Travel Trends in London, United Kingdom for 2024

Discover the most compelling hotel statistics and travel trends in London for 2024! Whether you're a traveler planning your next adventure or a professional in the hospitality industry, this comprehensive guide of 109 key statistics and travel trends offers valuable insights into London's dynamic hotel scene. Backed by data from 5,630 hotels, 2,805,647 traveler reviews, and 619,581 price points, we unveil the patterns and preferences shaping tourism in this remarkable destination.

Hotel and Travel Statistics for London

Top Hotel and Travel Statistics for London

  • There are 5,630 hotels operating in London.
  • The average hotel rating in London is 7.48, based on 2,805,647 reviews.
  • Travelers can expect to pay around $243 per night for a hotel in London.
  • If you're looking for the best month to visit London by rating, it's February with an average rating of 7.83.
  • If you're looking for the cheapest month to visit London, it's January with an average price of $191.
  • The least popular month to visit London is January, attracting only 7.2% of visitors.
  • The most popular month to visit London is July, attracting 9.8% of visitors.
  • Friends are the most satisfied travelers when visiting London, rating their stays at 7.77 on average.
  • Business Travelers are the least satisfied travelers when visiting London, rating their stays at 7.31 on average.
  • Hotel prices in London peak in September, with an average price of $308.

Hotel Availability and Types in London

Number of Hotels

  • There are 5,630 hotels in London.

Distribution by Star Rating

  • London has 21 hotels with a 1-star rating, accounting for 0.4% of all hotels.
  • London has 162 hotels with a 2-star rating, accounting for 2.9% of all hotels.
  • London has 827 hotels with a 3-star rating, accounting for 14.7% of all hotels.
  • London has 973 hotels with a 4-star rating, accounting for 17.3% of all hotels.
  • London has 737 hotels with a 5-star rating, accounting for 13.1% of all hotels.
  • We also have 2,910 hotels with an unknown star rating in London, accounting for 51.7% of all hotels.
  • The average price of a hotel in London is $243 per night.
  • The average price of a 1-star hotel in London is $101 per night.
  • The average price of a 2-star hotel in London is $148 per night.
  • The average price of a 3-star hotel in London is $155 per night.
  • The average price of a 4-star hotel in London is $236 per night.
  • The average price of a 5-star hotel in London is $453 per night.
  • The average price of a hotel in London with an unknown star rating is $252 per night.
  • There are 7 hotels in London priced in the $0-$50 range, accounting for 0.3% of all hotels.
  • There are 349 hotels in London priced in the $50-$100 range, accounting for 13.6% of all hotels.
  • There are 1,196 hotels in London priced in the $100-$200 range, accounting for 46.6% of all hotels.
  • There are 840 hotels in London priced in the $200-$500 range, accounting for 32.7% of all hotels.
  • There are 130 hotels in London priced in the $500-$1000 range, accounting for 5.1% of all hotels.
  • There are 46 hotels in London priced in the $1000+ range, accounting for 1.8% of all hotels.
  • The average price of a hotel in London in January is $191.
  • The average price of a hotel in London in February is $205.
  • The average price of a hotel in London in March is $213.
  • The average price of a hotel in London in April is $227.
  • The average price of a hotel in London in May is $246.
  • The average price of a hotel in London in June is $282.
  • The average price of a hotel in London in July is $295.
  • The average price of a hotel in London in August is $280.
  • The average price of a hotel in London in September is $308.
  • The average price of a hotel in London in October is $244.
  • The average price of a hotel in London in November is $217.
  • The average price of a hotel in London in December is $235.

Hotel Ratings and Reviews in London

Number of Reviews

  • We've collected 2,805,647 reviews for hotels in London.

Review Distribution by Traveler Type

  • There are 425,699 reviews from business travelers in London, accounting for 15.2% of all reviews.
  • There are 961,427 reviews from couples in London, accounting for 34.3% of all reviews.
  • There are 620,011 reviews from families in London, accounting for 22.1% of all reviews.
  • There are 143,066 reviews from friends in London, accounting for 5.1% of all reviews.
  • There are 127,511 reviews from group travelers in London, accounting for 4.5% of all reviews.
  • There are 317,378 reviews from solo travelers in London, accounting for 11.3% of all reviews.
  • There are 210,555 reviews from travelers with an unknown type in London, accounting for 7.5% of all reviews.

Average Hotel Ratings Over Time

  • The average rating for hotels in London in 2024 is 7.60, based on 368,410 reviews.
  • The average rating for hotels in London in 2023 was 7.44, based on 505,998 reviews.
  • The average rating for hotels in London in 2022 was 7.23, based on 470,366 reviews.
  • The average rating for hotels in London in 2021 was 7.35, based on 151,356 reviews.
  • The average rating for hotels in London in 2020 was 7.76, based on 51,674 reviews.
  • The average rating for hotels in London in 2019 was 7.55, based on 173,447 reviews.
  • The average rating for hotels in London in 2018 was 7.57, based on 163,271 reviews.
  • The average rating for hotels in London in 2017 was 7.69, based on 178,676 reviews.
  • The average rating for hotels in London in 2016 was 7.69, based on 180,675 reviews.
  • The average rating for hotels in London in 2015 was 7.66, based on 155,610 reviews.
  • The average rating for hotels in London in 2014 was 7.55, based on 125,811 reviews.
  • The average rating for hotels in London in 2013 was 7.53, based on 103,959 reviews.
  • The average rating for hotels in London in 2012 was 7.52, based on 73,010 reviews.
  • The average rating for hotels in London in 2011 was 7.25, based on 39,841 reviews.
  • The average rating for hotels in London in 2010 was 6.94, based on 20,771 reviews.
  • The average rating for hotels in London in 2009 was 7.08, based on 14,441 reviews.
  • The average rating for hotels in London in 2008 was 6.65, based on 8,680 reviews.
  • The average rating for hotels in London in 2007 was 6.53, based on 7,667 reviews.
  • The average rating for hotels in London in 2006 was 6.55, based on 5,422 reviews.
  • The average rating for hotels in London in 2005 was 6.87, based on 3,416 reviews.
  • The average rating for hotels in London in 2004 was 6.72, based on 2,368 reviews.
  • The average rating for hotels in London in 2003 was 6.84, based on 698 reviews.
  • The average rating for hotels in London in 2002 was 6.96, based on 80 reviews.

Average Ratings by Star Rating

  • The average rating for 1-star hotels in London is 6.45.
  • The average rating for 2-star hotels in London is 6.35.
  • The average rating for 3-star hotels in London is 7.35.
  • The average rating for 4-star hotels in London is 7.83.
  • The average rating for 5-star hotels in London is 8.47.
  • The average rating for hotels in London with an unknown star rating is 6.85.

Average Ratings by Traveler Type

  • The average rating for business travelers in London is 7.31.
  • The average rating for couples in London is 7.58.
  • The average rating for families in London is 7.65.
  • The average rating for friends in London is 7.77.
  • The average rating for group travelers in London is 7.67.
  • The average rating for solo travelers in London is 7.72.
  • The average rating for travelers with an unknown type in London is 7.45.

Best Months to Visit by Ratings

  • The average rating for hotels in London in January is 7.74.
  • The average rating for hotels in London in February is 7.83.
  • The average rating for hotels in London in March is 7.76.
  • The average rating for hotels in London in April is 7.72.
  • The average rating for hotels in London in May is 7.67.
  • The average rating for hotels in London in June is 7.56.
  • The average rating for hotels in London in July is 7.44.
  • The average rating for hotels in London in August is 7.59.
  • The average rating for hotels in London in September is 7.55.
  • The average rating for hotels in London in October is 7.53.
  • The average rating for hotels in London in November is 7.56.
  • The average rating for hotels in London in December is 7.52.

Seasons in London

The seasons in London are determined by the percentage of reviews for each month.

Low Season in London

  • January (7.2%)
  • February (7.3%)
  • March (7.7%)
  • December (7.4%)

Shoulder Season in London

  • April (7.8%)
  • May (8.6%)
  • October (8.8%)
  • November (7.8%)

High Season in London

  • June (8.9%)
  • July (9.8%)
  • August (9.8%)
  • September (8.9%)

Hotel and Travel Statistics for Hotels under $50 in London

Top Hotel and Travel Statistics for Hotels under $50 in London

  • There are 1 Hotels under $50 operating in London.
  • The average rating for Hotels under $50 in London is 0, based on 0 reviews.
  • Travelers can expect to pay around $21 per night for a Hotel under $50 in London.
  • If you're looking for the cheapest month to book a Hotel under $50 in London, it's November, with an average price of $20.
  • Hotel under $50 prices in London peak in December, with an average price of $22.

Availability and Types of Hotels under $50 in London

Number of Hotels under $50

  • There are 1 Hotels under $50 in London.

Star Rating Distribution for Hotels under $50

  • There are 1 Hotels under $50 in London with a 4-star rating, accounting for 100.0% of all Hotels under $50.
  • The average price for Hotels under $50 in London is $21.
  • The average price for 4-star Hotels under $50 in London is $21.
  • There are 1 Hotels under $50 in London priced in the $0-$50 range, accounting for 100.0% of all Hotels under $50.
  • The average price for Hotels under $50 in London in November is $20.
  • The average price for Hotels under $50 in London in December is $22.